IQ Group Principal Consultant, Cynthia Cheong, sheds some light on change management and in particular, her most recent PROSCI training experience. Cynthia was chosen to attend this three day training course in Melbourne to provide her with globally recognised certification for her change management expertise.

Recently I completed an immersive residential PROSCI training program. PROSCI stands for professional + science and is a globally recognised Change Management methodology. It provides proven knowledge, skills and tools that drive successful change initiatives within an organisation, paying particular attention to the people side of change to achieve a required business outcome. The principle methodology behind PROSCI is ADKAR – awareness, desire, knowledge, ability and reinforcement. This is a goal-oriented change management model that allows change management teams to focus their activities on specific business results.

In the superannuation and wealth management sphere, change management is a major aspect of consultation delivery. This is because clients continually have to factor in complex regulatory changes with strategic business objectives. Naturally, this requires necessary internal changes to be managed effectively in order to provide adequate support to achieve these goals. In fact, some of our clients’ most recent large scale transformation programs have required us to ensure that key elements, such as the human resource aspect of change management delivery, were effectively managed end-to-end.

People fear the unknown and I think it’s a natural feeling to resist and feel tense when change is not understood. However, when change is communicated effectively from the right levels and channels, it increases the probability of the change message to be received, understood and applied. PROSCI backs up its methodology with years of global research and has plenty of evidence on the preferred senders of change messages that people will want to hear from. The simplicity in its methodology makes it easy to explain and assess where the change is at individually and organisationally, using techniques to deal with change at different stages.

The ability to change and adapt both personally and organisationally can potentially impact the success of an organisation in a global economy. We see around us disruptive technologies and practices that present many challenges to large organisations. That’s why it’s important to ensure that even the best systems and processes in an organisation are complemented by effective change management practices.

The end result for my PROSCI training is to work with clients to combine change management certification, based on professional principles and scientific research with the change many of our clients face today and in the future in the most effective way.


Cynthia Cheong

Principal Consultant